Now in its second year, Grow Your Cause is an annual pro-bono project of Cool Blue Interactive, an award-winning web design, development and marketing firm based in Atlanta, GA.
Grow Your Cause delivers the benefits of a new or enhanced web presence to a growing local nonprofit, helping advance the mission of the winning organization with benefits that include strategy and message consulting, new homepage and inside page designs, and access to advanced email marketing solutions.
Local business leaders are invited to nominate nonprofit Atlanta causes, which will be narrowed to a set of finalists by a selection committee. In early 2009, business leaders and other interested Atlantans will choose the winner in an online vote on the Grow Your Cause website.
The winner will receive a new online presence that includes the following:
- The creative design of one home page and one inside page template, with two rounds of client revisions
- Up to eight pages of content flow-in, including a Contact Us form
- One-year subscription to Cool Blue's permission-based e-mail marketing tool, including template that reflects site look and feel and up to 50,000 e-mails delivered over twelve months
- Three Web strategy and message platform sessions spanning 45 days
- Information architecture
- Message platform and copywriting
- Content planning
- Elemental Search Engine Optimization guidance