Grow Your Cause 2010

2010 Grow Your Cause Winner

In January of 2011, Cool Blue Interactive launched a newly designed website for Literacy Action, Inc.,, the 2010 Grow Your Cause winner.

Cool Blue worked with Literacy Action to create an improved online presence that would provide clearer information and benefits to its students, partners and volunteers. As a result, their website evolved into a new and improved site with advanced functionality capable of letting their audience learn more about its services, keeping volunteers and donors updated about its needs and ultimately impacting their partners as well as the Atlanta community.

Literacy Action’s website now takes volunteer applications via form, a huge help to the organization who does not currently have a volunteer coordinator on staff. It also provides easy, instructive routes to donation and student information as well as clear calls to action to encourage visitors to Donate to the cause.

We are thrilled to have worked with Literacy Action on this redesign, and we hope Literacy Action continues to make a huge difference in the Atlanta area for years to come.


“We are so grateful to you, Bo, and the entire Cool Blue team! On behalf of all of us I want to thank you again for everything that you and your terrific staff have done for us. The site looks amazing, and we are thrilled to have it up and running.” – Emily Ellison, Previous Executive Director, LAI

“We are so thankful to you for the work that you have done to make our website simply superb. Thank you again for all you have done.” – Kristin Gray, LAI Staff

About Literacy Action

Founded by volunteers in 1968, Literacy Action first opened its school for adults in the basement of the Central Presbyterian Church near the State Capitol. The volunteers began using a one-on-one tutorial method and slowly pioneered an adult basic education curriculum that is still used today.

The goal of the organization is to help build better futures by teaching undereducated adults literacy, life and work skills that empower them to reach their potential as self-sufficient individuals, parents, employees and citizens. Since 2000, Literacy Action has served hundreds of individuals each year. Now led by President and Executive Director, Emily Ellison, in 2010 LAI was awarded the Community Foundation’s Finalist for Excellence Award.